BRAND IDENTITY | MOBILE WEB DESIGN | WAYFINDING

BRIEF: The Game Science Center Museum in Berlin is an interactive science, technology, and game museum that explores innovation. However, the appeal was diminishing and it required a re-brand to stay as current with its visitors as it does with its content.

CONCEPT: Techne means Technology, art, and skill of making something new in Greek. The museum focuses on A.I. technology as well as gaming and links these two concepts by having the visitors challenge themselves in performance at each installation. This idea is projected into the museum throughout, with installations becoming doors that make the visitor have a unique journey on every visit and alters their perspective. The logo for the Techne museum is symbolic of gaining this new perspective.