BRAND VISUAL IDENTITY | DIGITAL DESIGN | PACKAGE DESIGN

BRIEF: Jefferson & Grace have launched a start-up for a gender-neutral Beauty Box Subscription. The product should be personal, inclusive, and feel experimental, appealing to those who break from the status quo.

CONCEPT: Unleash is a beauty brand with a difference, our mission is to deliver a gender-neutral beauty box subscription that is tailored to the individual and is kind to the planet. We are inspired by our customers to be accepting, powerful and exciting. Unleash believes in creative freedom and the expression of beauty for everyone. We believe in being socially responsible, experimental, and bold. All our products are cruelty-free and vegan. We believe in a future where people and planet work together to be kind. From this brand concept, the visuals developed from the meaning of ‘unleashing’ and appear to physically separate into 2 directions. This is an unleashing of self expression and being free from any constraints. Expressive shapes were created that had placed images of people behind them, indicating that they needed to unleash out.