BRAND IDENTITY | PACKAGE DESIGN | ILLUSTRATION

BRIEF: Create a Chocolate that appeals to the demographic of Athletes   

CONCEPT: Whoop is a nutritional chocolate that appeals to athletes because it made of pure cacao which contains 9 amino acids and is beneficial for the body and the mind. It can reduce the risk of a stroke, improve blood and cardiac function. Whoop is named after the mood evelation benefits and to celebrate it being ethically sourced and dairy free.  Through its design, Whoop set out to represent the story of the product. Firstly the making of the chocolate and secondly, the lives of those who eat it. Whoop represents the structure of an athletes day to day life and the illustrated pillars represent this structure. The pillars are also a nod to the strength of athletes and represent the greek god setting of an olympian.